Alternative brand identity version. Confrérie Artisans Brasseurs is a craft microbrewery in Québec, Canada. It offers a range of seasonal so-called Fruit based beer, that is to say that fruits are used during the fermentation process to influence taste. This technique enhances freshness and flavor of the product, unlike so-called fruit flavoured beer which is later flavored. The exclusive small brews are produced according to fruit production from the region's orchards.
Wishing to move away from the usual iconography of fruit-flavored beers, juices or fruity drinks. The use of a graphic system evoking fruit labels is a subtle but strong reminder of their main distinction: Fruits-based beer.